PRO GRADE MULTIMEDIA CREATION

Multimedia Creation

Learn how to integrate the different elements of digital media (sound, text, speech, graphics and video) into one unified effective digital multi-media package. This course is a no fluff, results and job-based training program, designed to educate students in the essential techniques and skills required to achieve corporate level proficiency in designing enterprise grade multi-media communications and advertising packages.

At the end of this course, students will be able to:

  1. Assess their target audience and determine the appropriate
    blend of digital media elements to create a unified
    multimedia package that gets your message across in a very
    effective manner.
  2. Apply your new skills to commercial applications in
    advertising and communications packages.
  3. Learn how to dynamically apply skills across various media
    deliverables like print, interactive media, digital graphics,
    image editing and rich multimedia content.
Register

The Course

Registration fee: $235 (donation)

Course fee:  n/a

Duration: 4 weeks

Class time: 2 hours

Next available dates:

October 2019

November 2019

 

Topics Discussed

  • Transforming imagination to reality via multimedia tools.

  •  Develop the artistic skills required to create informative & impressive designs.

  •  What is aspect ratio, what is the golden mean, why should I care?

  •  Common design flaws and how to avoid them.

  •  What is the Zeitgeist and why should I care?

  •  Essentials of visual communications and design.

  •  The importance of color in design – basic color theory.

  •  Color harmony – Monochromatic, Analogous, Complementary and Triadic.

Week One

The Philosophy of Creativity

  • The stages of creative thinking – Preparation, Incubation, Illumination and Evaluation and Implementation.
  • How to get your creative juices flowing!
  • Managing the creative process – staying on track.
  • Getting and keeping the client involved in the creating and design process.
  • Mapping out what the target audience would best respond, creating so that your design aligns with the clients need.
  • How to create safely outside the box but not alienate your client or target audience.
  • Creating to inform AND impress.
  • Color harmony.
Week Two

Moving from creation to design – the transition from idea to reality.

  • Now that you have a perfect idea of your creation in mind, what are the best tools to use to bring that idea into reality.
  • Managing deadlines, how to create and deliver under intense pressure and almost impossible deadlines.
  • Managing difficult and unreasonable clients.
  • Storyboarding your design
  • How to manage indecisive clients.
  • Determining the appropriate destination media for your design – print, internet, poster, bill board, television? – optimizing your design process from point of creation.
  • How to design using a Modular design process that saves time, effort and can be repurposed for future projects.
  • NO – there is no need to completely redesign the wheel every project – how to use technology to your advantage during the creation by saving effort.
  • Guerrilla tactics – rapid prototyping, how to beat your competition to the punch by out-designing them.
  • Taking your design to the next level – concrete steps to stay ahead of the competition and get your designs to enterprise level.
  • The secret to competitively design WAY above your pay grade.
Week Three

The design processes – Optimizing individual media elements – Text, Speech, Graphics, Video and Sound then integrating the elements into a unified production multimedia package.

  • Designing the text elements of the multimedia package – the software tools needed to optimize text elements.
  • Designing the speech element of the multimedia package – the software audio tools needed to optimize speech elements.
  • Designing the graphics elements of the multimedia package – the software tools needed to optimize graphics elements.
  • Designing the Video elements of the multimedia package – the software tools needed to optimize video elements.
  • Designing the Sound/Music elements of the multimedia package – the software tools needed to optimize Sound/Music elements.
Week Four

Bringing it all together – Integrating the multimedia elements into a unified package that informs, impresses and meets the needs of the client/target audience.

  • Finally – what software tool should I use to integrate all elements into a single package – the answer will surprise you!
  • Configuring multimedia packages for more than one delivery platform.
  • The real power of the PDF format.
  • Pre-flight check for high resolution print work.
  • File size limits and design criteria for Instagram, Facebook, YouTube, WhatsApp etc. multimedia packages.
  • Maximizing quality for specific file size constraints – things to be aware of in the creation stage.
  • Cultural sensitivity is VERY important these days – how to keep your designs cutting edge but not offensive by staying in tune with the Zeitgeist.
Materials, Resources & Prerequisites

Student should bring 1 spiral notebook and pen/pencil for note taking.

Student does not need prior knowledge of design to enroll.

Register